How do you choose your topic for your video product?
It’s much the same as for any product – find out what your customers need and want and give them that and more. And to be sure you’re on the right track, test it out. Maybe do a blog post or take a survey and see what kind of reaction you get.
Even though video products are faster to make than written products, you still don’t want to waste a day or two making a product no one buys
How do you script your video?
There is a myth among those who have never made a video that all you need to do is pick a topic, turn on the camera and start talking.
And if you’re a polished speaker well versed on your topic, that might even be true. But for most of us, you need to have a game plan before you start recording.
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